Why are Google Local Guides important?

We have taken many questions over the years regarding Google Local Guides. Here is some information that may be helpful in better understanding what they are and how they can help your business or community.

Google Guides can help your business or community by contributing accurate and helpful information to your Google My Business profile, leading to increased visibility, better customer engagement, and improved reputation management. Here are some ways in which they benefit:

1. Add missing information: Google Guides can add missing information to your Google My Business profile, such as your business hours, website URL, phone number, and address. This can make it easier for potential customers to find your business online.
2. Improve accuracy: Google Guides can verify the accuracy of the information on your Google My Business profile and make corrections if needed. This can help prevent misinformation or confusion that could lead to lost sales or negative reviews.
3. Enhance customer engagement: Google Guides can contribute photos and reviews to your Google My Business profile, giving potential customers a better understanding of your business and what to expect. This can also encourage current customers to leave positive reviews and engage with your business.
4. Build trust and credibility: By having a verified and accurate Google My Business profile, your business can build trust and credibility with potential customers. This can lead to more website visits, phone calls, and foot traffic.

Having your buisness or organization on Google Maps is more important than ever as people frequently look at the Google Map information served up by Google.